Data Tracking
A correct data tracking setup is fundamental for any data-driven strategy. Only with correct data tracking will you be able to trust your data, have actionable insights and make informed decisions.
Data tracking is the process of collecting, identifying, and categorizing individual data points throughout the data pipeline so they can be used in data analysis. We take care of your tracking and data collection so you can focus on running your business.
The main objective of our data tracking services is to assure your organisation has the highest possible quality data, which will best allow you to optimise how your digital marketing budgets are spent.
Your tracking consists of several components, of which two are specifically important: the dataLayer and tag manager. Both are vital for your audience building, continuous campaign optimisation, and getting valuable insights from web analytics.
Services
- Data quality assurance: eliminate data loss, tracking anomalies or duplicates
- GDPR compliancy: ensure your tracking is compliant
- Tagging & Tracking setups
- Server-side tagging setups
- First-party pixel tracking: supercharge your marketing efforts with complete and accurate first party data
- Profit measurements: optimise campaigns for profit and margin not just conversions
- Tracking as a service (including KPI framework & monitoring)
- Monitoring: get alerted as soon as an error appears in your tracking set-up
- Training & Courses: getting your inhouse team up to speed with tracking- and tagging best practices