Data Tracking

data tracking

A correct data tracking set-up is fundamental for any data driven strategy. Only with correct data tracking will you be able to trust your data, have actionable insights and make informed decisions.

Data tracking is the process of collecting, identifying, and categorizing individual data points throughout the data pipeline so they can be used in data analysis. We take care of your tracking and data collection so you can focus on running your business.

The main objective of our data tracking services is to assure your organisation has the highest possible quality data, which will best allow you to optimise how your digital marketing budgets are spent.

Your tracking consists of several components, of which two are specifically important: the dataLayer and tag manager. Both are vital for your audience building, continuous campaign optimisation, and getting valuable insights from web analytics.

Data Tracking services:

  • Data Quality Assurance
  • GDPR compliancy
  • Tagging & Tracking setups
  • Server-side tagging setups
  • First-party pixel tracking
  • Profit measurements
  • Tracking as a service (including KPI framework & monitoring)
  • Monitoring
  • Training & Courses

How do we develop?

  • We work with the most populair cloud providers: Azure, AWS and Google Cloud platform
  • We build scalable cloud infrastructures with automated CI/CD pipelines
  • We help with setting up your cloud architecture, data pipelines or automation projects
  • We do our development in house

TRAINING & WORKSHOPS​

We love to learn new things and we love to share this knowledge with you.