A correct data tracking set-up is fundamental for any data driven strategy. Only with correct data tracking you will be able to trust your data and to have actionable insights and to make informed decisions

Data tracking is the process of collecting, identifying, and categorizing individual data points throughout the data pipeline so they can be used in data analysis. We take care of your tracking and data collection so you can focus on running your business.

The main objective of our data tracking services is to assure your organisation has the highest possible quality data which will best allow you to optimise how your digital marketing budgets are spent.

Your tracking consists of several components of which two are specifically important: the dataLayer and tag manager. Both are vital for your audience building, continuous campaign optimisation, and getting valuable insights from web analytics.

Data Tracking services:

• Data Quality Assurance
• GDPR compliancy
• Tagging & Tracking setups
• Server-side tagging setups
• First-party pixel tracking
• Profit measurements
• Tracking as a service (including KPI framework & monitoring)
• Monitoring
• Training & Courses