Your data knows what happens next. You're just not listening.
Predictive models. Customer intelligence. Outcome optimization. We build AI that transforms how you make decisionswhether that’s marketing efficiency, revenue growth, churn prevention, or something entirely custom. Everything runs in your infrastructure. Everything is yours.
What predictive AI unlocks
The specific outcome depends on your business. But they all share one thing: data-driven decisions instead of guesses.
Predict who’s most likely to convert, buy, engage, or respond. Spend money on people who matter. Reduce waste.
Optimize pricing, inventory, resource allocation, or any operational decision based on real data and predicted outcomes.
Identify customers at risk, deals likely to close, fraud patterns, or anything you need to act on before it happens.
From business question to live model
We run a workshop. What’s your actual business problem? What data do you have? What does success look like?
We tell you what’s possible, what’s hard, what’s worth doing. Sometimes the answer is “you need better data first” (data engineering), sometimes it’s a novel model.
We build the model in your cloud environment. Training data, model selection, testing, validation. Your team learns alongside us.
Full transparency, code reviews, documentation. We don’t deploy anything you don’t understand.
Phase 3: Deploy & Integration
Model goes live. Integration with your ad platforms, CRM, dashboard, or any system that needs predictions. Training on monitoring and maintenance.
Your team now owns it. You can operate independently.
We can step away completely. Or stay as ongoing partners for model monitoring, retraining, optimization.
Either way, you’re never locked in. Hire another team, extend the model, switch platforms. It’s all yours.
How we've delivered
Predictive conversion scoring for marketing efficiency
Marketplace with 3M+ users.
Highly competitive health insurance market.
The challenge
- Media spend distributed evenly regardless of conversion potential
- Retargeting included all users, not just high-potential ones
- Bidding strategies disconnected from expected user value
The solution
Conversion probability model trained on 2 years of GA4 data. Scores every user session. Segments into low/medium/high conversion likelihood. Deployed in Google Ads and DV360.
Predictive hiring optimization across channels
Recruitment platform. 20,000+ candidates placed weekly.
Largest young talent database in Europe.
The challenge
- Unpredictable demand for vacancies across channels
- No visibility into which channels drive lowest cost-per-hire
- Existing tools optimized within platforms, not cross-channel
The solution
Predictive model on job openings, applications, GA4 data. Predicts job applications per week, retrains weekly. Tracks candidates from acquisition through contract signing.
Examples of models we've built
These are proven solutions we’ve deployed across industries.
But we build custom models for any business question. What you need matters more than what’s on this list.
Predict which users/accounts/ opportunities are most likely to convert. Score in real-time. Feed into targeting, bidding, or prioritization.
Identify customers at risk of leaving. Trigger win-back campaigns, personalized offers, or proactive outreach before they churn.
Optimize prices, discounts, or offers in real-time. Maximize revenue and margin based on demand, inventory, customer value, and conditions.
Predict when and what customers will buy. Optimize budget allocation across channels and time periods. Reduce cost per acquisition.
Move beyond last-touch. Build multi-touch attribution, test incrementality, understand true channel contribution to revenue.
Beyond RFM. Behavioral, value, propensity-based segments. Segments that drive different campaigns and outcomes.
Understand how different channels drive overall business outcomes. Optimize budget allocation across channels. Real contribution analysis.
Product recommendations, personalized content, real-time. Increase engagement and AOV based on user behavior and preferences.
Why Relevant Online
Not off-the-shelf templates. We listen to your business question, design a model that answers it, and build it for your exact use case.
All code is yours. All models are yours. All data is yours. We handoff, you maintain independently. Or we stay as ongoing partners. Your choice. Zero vendor lock-in.
Conversion prediction. Churn forecasting. Dynamic pricing. Purchase timing. Custom attribution. MMM. We know what works, what breaks, and how to move fast. We move fast.
Google Cloud, BigQuery, Vertex AIwe work in the cloud platforms where your data lives. Models integrate directly with your warehouse, ad platforms, or any system you need.
What could you do if your data could predict the future
Let’s run a discovery workshop. We’ll map your problem, show you what’s possible, and tell you what it takes.
Feiko Bierman
Strategy Lead
feiko@relevantonline.eu
Phone: 085 747 0029
