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Meet our team

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Meet the team

We work with a growing team of over 18 specialists for numerous clients from small to big among which well known brands and leading marketing agencies.

Relevant Online is located in a spacious and comfortable office in De Pionier in Utrecht, close to the Jaarbeurs.

Meet the team

We work with a growing team of over 18 specialists for numerous clients from small to big among which well known brands and leading marketing agencies.

Relevant Online is located in a spacious and comfortable office in De Pionier in Utrecht, close to the Jaarbeurs.

Wout Smelt

WOUT SMELT
Managing Director

Harm Linssen

HARM LINSSEN
Marketing, Finance & HR

SuzeRO_website_compressed

SUZE LÖBKER
Head of Product

Feiko Bierman

FEIKO BIERMAN
Strategy lead

Vivienne_website_compressed

VIVIËNNE PICKKERS
HR & Office

Paula Bernal Pastor

PAULA BERNAL
Team Lead

Georgios_website_compressed

GEORGIOS ROULLIS
Team Lead

Jamie Adjodha

JAMIE ADJODHA
Data Engineer

Anastasiia Pashkovska

ANASTASIIA PASHKOVSKA
Technical Web Analyst

Nick_website_compressed

NICK STEPANENKO
Software Engineer

Yasi Abdolbeigi

YASI ABDOLBEIGI
Software Engineer

Kate_website_compressed

EKATERINA MAZUR
Data Engineer

Inês Andrade

INÊS ANDRADE
Data Analyst/Engineer

Sergei Romanov

SERGEI ROMANOV
Data Engineer

Sofoklis Repopoulos

SOFOKLIS REPOPOULOS
Technical Web Analyst

Han profile

HÂN NGUYEN
Technical Web Analyst

Levi Tas

LEVI TAS
Data Engineer

Martín Ameyugo

MARTÍN AMEYUGO
Technical Web Analyst

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© 2024 Relevant Online
  • WOUT SMELT
  • Job title: Managing Director
  • Relevant Online join date: 02-11-2016
  • FACTS ABOUT ME
  • Life movie title: The Rollercoaster
  • Guilty pleasure: Reading Donald Duck
  • Most used emoji :-)
  • Favorite quote: “Strive not to be a success, but rather to be of value.”

What do you do at Relevant Online and in what circumstances would I come to you for something?

Solving technical puzzles. When someone says something is “impossible” I like to prove them wrong.

What energizes you at work?

Using our technical creativity together with colleagues to achieve the goals of our clients.

What’s your most-used productivity hack?

Windows + shift + s.

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  • HARM LINSSEN
  • Job title: Partner
  • Relevant Online join date: 02-11-2016
  • FACTS ABOUT ME
  • Movie title about me: The Sound of Music
  • Weirdest food ever eaten: Grasshopper and snake
  • Best advice ever given:
    "Appreciate now, and make the best out of it." - My wife

What do you do at Relevant Online and in what circumstances would I come to you for something?

Business Development, Finance and Marketing. Come to me for a chat or with ideas about potential partners and clients. 

Who has influenced you the most when it comes to how you approach your work?

Since we started Relevant Online Wout has been an extremely valuable sparring partner. We both have different strengths and he always  manages to inspire and motivate me.

What energizes you at work?

Happy colleagues, happy clients and our amazing coffee.

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  • SUZE LÖBKER
  • Job title: Head of Product
  • Relevant Online join date: 01-01-2018
  • FACTS ABOUT ME
  • Desired superpower: Creating extra time with a time machine.
  • Movie title about me: Catch Me If You Can

What do you do at Relevant Online?

A whole bit of everything with a focus on data (strategy).

What’s a work-related accomplishment that you’re really proud of?

The growth that we have made with Relevant Online the past couple of years.

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  • Feiko Bierman
  • Job title: Strategy lead
  • Relevant Online join date: 03-06-2024
  • FACTS ABOUT ME
  • Superpower that you would like to have:
    Teleportation (I am dutch and love efficiency)
  • Guilty pleasure: German Schlager Music
  • Strangest talent: I am very good at recognizing sounds and flavours

What do you do at Relevant Online and in what circumstances would I come to you for something?

My goal is to make tricky data stuff easier for everyone to get. I use my knack for strategy, coming up with new solutions, and adapting on the fly to help our teams and clients get more value from Data & Analytics. I am also big into personal leadership.

What’s your biggest work pet peeve (=irritation)?

Being stuck in traffic on my way home.

Who has influenced you the most when it comes to how you approach your work (and why)? 

The POM-podcast. In the podcast many ways-of-working, optimizations and useful tech is discussed.

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  • VIVIËNNE PICKKERS
  • Job title: Office & Operation
  • Relevant Online join date: 01-05-2023
  • FACTS ABOUT ME
  • Favorite food: Thai food and cheese
  • Best concert: Queen B
  • Favorite super power:
    Flying!

What do you do at Relevant Online and in what circumstances would I come to you for something?

I am responsible for office and operations, which means I make sure everyone has everything they need to have a nice work day. But I also help with the operations around projects and clients, make sure that everything runs smoothly.

What energizes you at work?

Making fun of each other when we have lunch or friday afternoon drinks ;)

What’s your biggest work pet peeve?

No fresh air.

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  • PAULA BERNAL
  • Job title: Data Engineer
  • Relevant Online join date: 01-03-2021
  • FACTS ABOUT ME
  • Nerdiest thing: Playing Elder Scrolls Online
  • Guilty pleasure: Chocolate
  • Favorite food: Any Indian dish
  • Favorite quote: "Intelligence is the ability to adapt to change."

What do you do at Relevant Online and in what circumstances would I come to you for something?

Full stack web development, when something doesn’t work in on website or it needs to be improved.

What energizes you at work?

The cappuccinos of our amazing coffee machine.

What’s a work-related accomplishment that you’re really proud of?

Changing careers to work at something I love.

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  • GEORGIOS ROULLIS
  • Job title: Data Analyst
  • Relevant Online join date: 06-09-2021
  • FACTS ABOUT ME
  • Oldest thing in refrigerator: Olives
  • Guilty pleasure: Frozen pizza
  • Movie title about me: The Beach
  • Spirit animal: Dog

What do you do at Relevant Online?

Analyze data to identify insights that give answers to questions and support decision making.

What energizes you at work?

Positive vibes – Smiling faces.

What’s your most-used productivity-hack?  

Take a short walk outside in the middle of the day.

 

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  • JAMIE ADJODHA
  • Job title: Data Engineer
  • Relevant Online join date: 01-06-2021
  • FACTS ABOUT ME
  • Favorite snack: Bara's
  • Memorized song: Lady hear me tonight
  • Nerdiest hobby: History
  • As a kid I wanted to become: Archeologist

What do you do at Relevant Online?

I implement solutions like server-side tagging and set up dataflows between websites, Google Tag Manager, and cloud platforms. I know a tiny bit of everything, with a primary focus/interest on Cloud and networking.

What’s your most-used productivity hack?

I like to read up on network vulnerabilities and famous hack attempts in-between tasks. (It’s inspiring in a weird way).

Who has influenced you the most when it comes to how you approach your work (and why)? 

My colleagues at Relevant Online: I started working here as an intern and in the span of several months I learned a lot from them and they helped me grow on both a professional and personal level, involving me in different aspects of their projects. 

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  • ANASTASIIA PASHKOVSKA
  • Job title: Technical Web Analyst
  • Relevant Online join date: 04-01-2022
  • FACTS ABOUT ME
  • Nerdiest activity: Deleting pictures from my phone and still have more than 30k
  • Something I'm really good at:
    Dancing like no one's watching
  • Favorite quote:
    "When life gives you lemons make lemonade"

What do you do at Relevant Online and in what circumstances would I come to you for something?

Optimizing tracking setup and executing tagging using Google Tag Manager and Google Analytics platforms. I can help with setting up and maintaining data collection solutions.

What’s your most-used productivity hack?

Writing tasks down and crossing them out when I’m done.

What energizes you at work?

Good music and sun outside.
(I’m probably in the wrong country for that):D

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  • NICK STEPANENKO
  • Job title: Application Developer
  • Relevant Online join date: 09-05-2022
  • FACTS ABOUT ME
  • Favorite superpower:
    Money (yes I love Batman)
  • Spirit animal: Pallas's cat
  • What's your favorite quote?:
    “Who controls the past controls the future. Who controls the present controls the past."

What do you do at Relevant Online and in what circumstances would I come to you for something?

You can come to me with any questions regarding many components related to web development such as JavaScript frameworks, error debugging and databases.

What energizes you at work?

The music I haven’t ever heard of before and a lot of tea.

What’s your most-used productivity hack?

Concentrate on little tasks or chores and have a little break in-between.

  • YASI ABDOLBEIGI
  • Job title: Data Engineer
  • Relevant Online join date: 15-08-2022
  • FACTS ABOUT ME
  • Nerdiest hobby: Playing chess!
  • Advice I often get: "Stop overthinking"
  • Favorite superpower: Time travel

What do you do at Relevant Online and in what circumstances would I come to you for something?

As a Data Engineer, I strive to help you prepare your data for analytical and operational uses by gathering it from different sources and organizing it. And as a full-stack web developer, you can also come to me with any questions regarding HTML, CSS, JavaScript, Python, and Django.

What energizes you at work?

Moving forward constantly.

What’s your most-used productivity hack?

Taking a walk outside and refreshing my mind before it’s overloaded.

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  • EKATERINA MAZUR
  • Job title: Data Scientist
  • Relevant Online join date: 01-06-2023
  • FACTS ABOUT ME
  • Best concert:
    Maroon 5
  • Best place traveled to:
    Georgia
  • First activity in the morning:
    Pet my dog

What do you do at Relevant Online?

I am a Data engineer, and any stuff related to Python, SQL, GIT or and Data Science in general, I might be able to help you with!

What energizes you at work?

Results and implemented tasks.

What’s your biggest work pet peeve?

Irresponsibility and being late.

Meme_Kate
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  • INÊS ANDRADE
  • Job title: Data Analyst/Engineer
  • Relevant Online join date: 01-04-2023
  • FACTS ABOUT ME
  • Guilty pleasure:
    Ben & Jerry's Vegan Ice Creams
  • Favorite food:
    Ervilhas com ovos escalfados
  • Best concert:
    Muse

What do you do at Relevant Online?

Web tracking setup, tagging optimization, data preparation, data visualization, and cloud solutions implementation are what I usually do at RO. 

What energizes you at work?

Happy people and a big cup of coffee from our amazing coffee machine!

What’s your most-used productivity hack?

Notion: Write everything that is in my head, organize and focus on each task at a time.

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  • SERGEI ROMANOV
  • Job title: Data Engineer
  • Relevant Online join date: 01-06-2023
  • FACTS ABOUT ME
  • Nerdiest hobby: Playing chess with myself and never winning
  • Strangest talent: I can light up a campfire with a battery and piece of foil
  • Favorite food:
    Cheese

What do you do at Relevant Online?

I am building Machine Learining (ML) and ETL pipelines, and I can assitst you in case any questions about statistics or ML pop up

What energizes you at work?

New challenges and my supportive team.

Who has influenced you the most when it comes to how you approach your work?

My family, because they gave me an opportunity to learn a lot of things that I do now. 

Meme_Sergei_RelevantOnline
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  • Sofoklis Repopoulos
  • Job title: Technical Web Analyst
  • Relevant Online join date: 04-01-2024
  • FACTS ABOUT ME
  • Nerdiest activity: Coding data projects
  • Superpower that would like to have: Read people's minds
  • Guilty pleasure: Long guitar jam sessions

What do you do at Relevant Online?

Web tracking and tagging solutions using Google Tag Manager and Google Tools aiming to identify insights and meet customer needs. Also have experience and deep knowledge in data science, statistics, mathematics and coding.

What energizes you at work?

Listening to music and eating lots of snacks.

Who has influenced you the most when it comes to how you approach your work (and why)?

My father. He taught me to create value in my projects and never be afraid to showcase my work.

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Han profile
  • HÂN NGUYEN
  • Job title: Technical Web Analyst
  • Relevant Online join date: 01-04-2024
  • FACTS ABOUT ME
  • Desired superpower: Teleport
  • Most used emoji: 🤣
  • What I wanted to become as a kid:
    Pilot

What do you do at Relevant Online and in what circumstances would I come to you for something?

Tracking and tagging the websites using Google Tag Manager, from that optimizing and visualizing the data in customer request by using Google Analytics platform. I have experience with online platform (CRM & services and E-commerce Traffic).

What energizes you at work?

Working with a professional team and the coffee machine (even though I can’t drink coffee).

What’s your most-used productivity hack?

Bookmark the most used websites and set-up work to-be-done in my calendar.

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  • LEVI TAS
  • Job title: Intern
  • Relevant Online join date: 29-01-2024
  • FACTS ABOUT ME
  • Go-to karaoke song:
    Gangnam Style
  • Favourite food:
    Schnitzels
  • Really bad at:
    Going early to bed

What do you do at Relevant Online?

I am currently an intern here at Relevant Online. While I am here I will be working on a Proof of Concept for a Dataflow project. So I will mostly be working with Terraform, CI/CD pipelines, pub-sub, etcetera. 

What energizes you at work?

When I finally find a solution for a problem that I have been stuck on for a while. That gives me a big motivational boost.

What’s your biggest work pet peeve (=irritation)?

People who complain about other people that are not working while they are not doing anything themselves either.

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  • Martín Ameyugo
  • Job title: Data Engineer
  • Relevant Online join date: 21-05-2024
  • FACTS ABOUT ME
  • Go-to karaoke song: Don't go breaking my heart - Elton John
  • What I wanted to be: A Biologist
  • Desired superpower: Read people's minds

What do you do at Relevant Online?

For the moment I am an intern in this company. I will be working mostly with both Google Analytics and Google Tag Manager, tracking and tagging websites and solving any problem it could be.

What energizes you at work?

Nice co-workers that make days pass fast by sharing some laughs and good times.

Who has influenced you the most when it comes to how you approach your work?

As cliché as it might sound it is my parents. Their approach to work has always been to perform a 200% without forgetting being kind and nice to others. Do what you are responsible of and treat everyone kindly.
 
 
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  • THIJS RIETVELD
  • Job title: Intern
  • Relevant Online join date: 05-02-2024
  • FACTS ABOUT ME
  • Nerdiest hobby: Customising my keyboard
  • Guilty pleasure:
    Listening to ASMR
  • Favorite food:
    Sandwiches

What do you do at Relevant Online and in what circumstances would I come to you for something?

I am working on internal changes on the website and the front-end. So if you need something changed about the Relevant Online’s site you need me.

What energizes you at work?

A comfortable workplace and work that doesn’t make me stumble but I can actually do.

What’s the best advice you were even given? Who was it from?

A teacher told me once: “just try it”, and it helps me everyday.

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  • YIGIT AKSOY
  • Job title: Application Developer
  • Relevant Online join date: 07/01/2022
  • FACTS ABOUT ME
  • Nerdiest hobby: Visualize my Spotify music data
  • Desired superpower: Time travel
  • Dream job as a child: Dentist
  • Best concert seen live: B.B. King Live in NYC

What do you do at Relevant Online?

You can come to me with any questions regarding Data engineering and JavaScript frameworks.

What energizes you at work?

Being surrounded by great colleagues, and of course, the good coffee. 

What’s your most-used productivity hack? 

Plan my day ahead of time. 

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  • SARAH BUSSON
  • Job title: Analytics Engineer
  • Relevant Online join date: 04/01/2021
  • FACTS ABOUT ME
  • First thing after waking up: Stretching
  • Final travel destination: Iceland
  • Currently binge-watching: Parks & Recreation
  • Most used emoji: 🤓

What do you do at Relevant Online?

I set up analytics tools and pipelines to make sure that the data we collect is accurate, relevant and ready for analysis.

What energizes you at work?

Having an issue, looking for help, find a working solution. Repeat!

What’s your most-used productivity hack?

While using Chrome, you can group your tabs by right clicking on them. Clear browser, clear mind ;)

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  • FIONN BYRNE
  • Job title: Data Analyst
  • Relevant Online join date: 01-09-2023
  • FACTS ABOUT ME
  • Weirdest food: Fried maggots in Thailand
  • Best concert: Radiohead
  • Most used emoji: ☺️

What do you do at Relevant Online?

Setting up server-side tagging infrastructure in Google Cloud Platform using Terraform, as well as, deploy extract, transform, load (ETL) pipelines for producing data warehouses. I have experience and knowledge in data science, engineering, and tracking and tagging.

What energizes you at work?

Working with a team who are passionate about their work.

What’s your most-used productivity hack?

Having something to look forward to at the end of a workday day, such as going to a concert or meeting up with friends

  • KARLA PUEY ALONSO
  • Job title: Office & Marketing Support
  • Relevant Online join date: 20-09-2023
  • FACTS ABOUT ME
  • Weirdest food eaten: Whale
  • Guity pleasure: Junk food
  • Best advice:
    "You need to find happiness in everything that you do. This was from my mother"

What do you do at Relevant Online and in what circumstances would I come to you for something?

I doa all kind of tasks related to marketing, finance and office management.

Who has influenced you the most when it comes to how you approach your work?

My parents, they are very organised and hard-working people, they teached me indirectly how to be self-motivated and work efficiently.

What’s a work-related accomplishment that you’re really proud of?

I’m really proud of being in the Netherlands to have a job where I can add value and feel good at it.

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  • JASPER HUISMAN
  • Job title: Data Engineer
  • Relevant Online join date: 01-09-2023
  • FACTS ABOUT ME
  • Desired superpower:x
  • Best travel destination: x
  • Guilty pleasure: x

What do you do at Relevant Online and in what circumstances would I come to you for something?

x

Who has influenced you the most when it comes to how you approach your work?

x 

What energizes you at work?

x

  • FLORIS VIDELER
  • Job title: Data Engineer
  • Relevant Online join date: 13-08-2018
  • FACTS ABOUT ME
  • Nerdiest activity: Solving Rubik's Cubes (every size)
  • Desired superpower: Flying
  • Favorite food: Pizza
  • Currently binge-watching:
    Breaking Bad

What do you do at Relevant Online and in what circumstances would I come to you for something?

I am a data engineer with a focus on cloud development and data science. You can come to me with questions about Python, Google Cloud, Terraform and Docker.

What energizes you at work?

Finishing up a task and seeing that the client likes what I created. 

What’s your most-used productivity hack?

Divide big tasks into smaller bite sized tasks, this makes it easier to keep moving forward.

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