rAnalytics is your first-party analytics platform.
You remain owner of your data. Your ads performance will improve. rAnalytics is a direct alternative for Google Analytics 4 and Google Tag Manager.
Why the usual stack falls short
Server-side GTM was a step forward, not the finish line
SST GTM routes events through Google’s container. You still don’t own the raw stream, payloads are constrained by the vendor model, and custom enrichment means wrestling with a UI instead of writing code.
GA4 raw exports are yesterday's data
BigQuery exports from GA4 land hours late, are sampled, and lose fields. Dashboards built on them are never truly realtime. You’re steering a car by looking at a photo taken this morning.
Conversations leak on the way to ad platforms
Browser pixels get blocked. Consent loss chips away at signal. Without a clean first-party feed, bidding algorithms train on incomplete data and your CPAs climb month over month.
Every extra vendor is another point of failure
CDPs, reverse ETLs, event routers each adds cost, latency, and a surface for outages. A first-party pixel collapses that chain into one hop: browser to your cloud.
How it works
A single tag on your site, a streaming endpoint in your cloud, and fan-out to wherever the data needs to go.
Data Stream
Real-time data stream based on website and app interactions via a proprietary pixel/service worker. Replaces the complex GA4 + GTM + client-side tagging setup with one simple, faster solution.
Database
Your data is stored in a database that you own, hosted in the cloud provider of your choice. Direct access to raw tables. The infrastructure is managed by rAnalytics.
Reporting
Standardized reports and visualizations via Looker Studio. Includes a dbt transformation layer (bronze → silver → gold) that makes data immediately usable.
One stream. Two jobs.
The same event stream powers both sides of your data operation. No duplicate instrumentation, no parallel vendors.
Ads conversion tracking
Better than SST GTM. The pixel captures every conversion at source, enriches with your own attribution and profit logic, then pushes clean signal to Google Ads, Meta, TikTok and LinkedIn via their conversion APIs.
- Full payload control, custom parameters at will
- Deduplication across browser and server events
- Offline conversion matching from CRM
- Consent-aware without dropping the whole event
Realtime BI dashboarding
Better than GA4 raw event offloads. Events land in BigQuery, Snowflake or your warehouse of choice within seconds — not hours — so dashboards reflect what’s happening right now on your site.
- Sub-second latency from event to dashboard
- No sampling, no schema surprises
- Join with any internal data source
- Built for Looker, Tableau, Power BI or Metabase
How does rAnalytics compare?
| FEATURE | GA4 Free | GA360 | rAnalytics |
|---|---|---|---|
| Price | Free | >€5,000/month | €495/month |
| Data Ownership | — | — | ✔ |
| Real-time Data (no daily delay) | — | ✔ | ✔ |
| Cloud of Choice | — | — | ✔ |
| No Sampling | — | ✔ | ✔ |
| Minimal Site Impact | — | — | ✔ |
| Privacy-first / Locally Hosted | — | — | ✔ |
| dbt Transformation Layer | — | — | ✔ |
| Unlimited Events | — | — | ✔ |
More control, better data, lower costs.
Data ownership
You own all your data, not a third party. This keeps you flexible in a world that is rapidly changing due to AI.
Real-time, no daily delay
Data is available instantly. GA4 always has a one-day delay; rAnalytics does not.
Better ad performance
The improved data stream feeds your advertising tooling. Better data quality = better-performing ad algorithms.
Lower costs
Much cheaper than GA360, Piano Analytics, and Piwik Pro, while offering more control than any of those alternatives.
Less impact on site performance
Far less impact on site speed compared to GTM with all its tracking tags.
Locally hosted
The data stream connects directly to the client’s own cloud. No influence from US-based parties.
Want to see what your event stream could look like?
A 30-minute call to map your current setup, identify the leaks, and sketch what rAnalytics would give you. No slide deck.
