+31 (0)85 747 0029
+31 (0)85 747 0029

Meet the team

Meet the team

We work with a growing team of over 18 specialists for numerous clients from small to big among which well-known brands and leading marketing agencies.

Relevant Online is located in a spacious and comfortable office in De Pionier, Utrecht, near the Jaarbeurs.

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Wout Smelt

WOUT SMELT
Managing Director

Suze LĂśbker

SUZE LÖBKER
Head of Product

Vivienne_website_compressed

VIVIËNNE PICKKERS
People & Finance Lead

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FEIKO BIERMAN
Strategy Lead / Team Lead Tracking & Analytics

Paula Bernal Pastor

PAULA BERNAL
Team Lead Data Engineering

Georgios_website_compressed

 GEORGIOS ROULLIS
Technical Web Analytics

Jamie Adjodha

JAMIE ADJODHA
Data Engineer

InĂŞs Andrade

INÊS ANDRADE
Data Analyst

Sofoklis Repopoulos

SOFOKLIS REPOPOULOS
Technical Web Analytics

MartĂ­n Ameyugo

MARTÍN AMEYUGO
Technical Web Analytics

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ARSENTY RUTSINSKIY
Data Scientist

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RICARDO VAN SCHALKWIJK
Data Engineer

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TRISTAN VAN WEEREN
Data Engineer

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ELISA MOURA
Technical Web Analytics

Shuhd

SHUHD AL-AZZANI
Software Developer

Harm Linssen

HARM LINSSEN
Advisor

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BRIGITTE VAN DORT
UX Designer

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RUBEN BOTER
Software Developer

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NIMRÓD LOBOZÁR
Software Developer

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JESSE DINGEMANSE
Software Developer

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Join our team as a
Data Engineer

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Join our team as a
Data Scientist 

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Join our team as a
Technical Web Analyst

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YOU?
Data Scientist 

Wout Smelt
  • WOUT SMELT
  • Job title: Managing Director
  • Relevant Online join date: 02-11-2016
  • FACTS ABOUT ME
  • Life movie title: The Rollercoaster
  • Guilty pleasure: Reading Donald Duck
  • Most used emoji: :-)
  • Favorite quote: “Strive not to be a success, but rather to be of value.”

What do you do at Relevant Online and in what circumstances would I come to you for something?

Solving technical puzzles. When someone says something is “impossible” I like to prove them wrong.


What energizes you at work?

Using our technical creativity together with colleagues to achieve the goals of our clients.


What’s your most-used productivity hack?

Windows + shift + s.

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  • SUZE LÖBKER
  • Job title: Head of Product
  • Relevant Online join date: 01-01-2018
  • FACTS ABOUT ME
  • Desired superpower: Creating extra time with a time machine.
  • Movie title about me: Catch Me If You Can

What do you do at Relevant Online?

A whole bit of everything with a focus on data (strategy).


What’s a work-related accomplishment that you’re really proud of?

The growth that we have made with Relevant Online the past couple of years.

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  • VIVIËNNE PICKKERS
  • Job title: People & Finance Lead
  • Relevant Online join date: 01-05-2023
  • FACTS ABOUT ME
  • Favorite food: Thai food and cheese
  • Best concert: Queen B
  • Favorite super power:
    Flying!

What do you do at Relevant Online and in what circumstances would I come to you for something?

I am responsible for office and operations, which means I make sure everyone has everything they need to have a nice work day. But I also help with the operations around projects and clients, make sure that everything runs smoothly.


What energizes you at work?

Making fun of each other when we have lunch or friday afternoon drinks ;)


What’s your biggest work pet peeve?

No fresh air.

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  • Feiko Bierman
  • Job title: Strategy Lead / Team Lead Tracking & Analytics
  • Relevant Online join date: 03-06-2024
  • FACTS ABOUT ME
  • Superpower that you would like to have:
    Teleportation (I am dutch and love efficiency)
  • Guilty pleasure: German Schlager Music
  • Strangest talent: I am very good at recognizing sounds and flavours

What do you do at Relevant Online and in what circumstances would I come to you for something?

My goal is to make tricky data stuff easier for everyone to get. I use my knack for strategy, coming up with new solutions, and adapting on the fly to help our teams and clients get more value from Data & Analytics. I am also big into personal leadership.


What’s your biggest work pet peeve (=irritation)

Being stuck in traffic on my way home.


Who has influenced you the most when it comes to how you approach your work (and why)? 

The POM-podcast. In the podcast many ways-of-working, optimizations and useful tech is discussed.

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  • PAULA BERNAL
  • Job title: Team Lead Data Engineering
  • Relevant Online join date: 01-03-2021
  • FACTS ABOUT ME
  • Nerdiest thing: Playing Elder Scrolls Online
  • Guilty pleasure: Chocolate
  • Favorite food: Any Indian dish
  • Favorite quote: "Intelligence is the ability to adapt to change."

What do you do at Relevant Online and in what circumstances would I come to you for something?

Full stack web development, when something doesn’t work on the website or it needs to be improved.


What energizes you at work?

The cappuccinos of our amazing coffee machine.


What’s a work-related accomplishment that you’re really proud of

Changing careers to work at something I love.

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  • GEORGIOS ROULLIS
  • Job title: Technical Web Analytics
  • Relevant Online join date: 06-09-2021
  • FACTS ABOUT ME
  • Oldest thing in refrigerator: Olives
  • Guilty pleasure: Frozen pizza
  • Movie title about me: The Beach
  • Spirit animal: Dog

What do you do at Relevant Online?

Analyze data to identify insights that give answers to questions and support decision making.


What energizes you at work?

Positive vibes – Smiling faces.


What’s your most-used productivity-hack?  

Take a short walk outside in the middle of the day.

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  • JAMIE ADJODHA
  • Job title: Data Engineer
  • Relevant Online join date: 01-06-2021
  • FACTS ABOUT ME
  • Favorite snack: Bara's
  • Memorized song: Lady hear me tonight
  • Nerdiest hobby: History
  • As a kid I wanted to become: Archeologist

What do you do at Relevant Online?

I implement solutions like server-side tagging and set up dataflows between websites, Google Tag Manager, and cloud platforms. I know a tiny bit of everything, with a primary focus/interest on Cloud and networking.


What’s your most-used productivity hack?

I like to read up on network vulnerabilities and famous hack attempts in-between tasks. (It’s inspiring in a weird way).


Who has influenced you the most when it comes to how you approach your work (and why)? 

My colleagues at Relevant Online: I started working here as an intern and in the span of several months I learned a lot from them and they helped me grow on both a professional and personal level, involving me in different aspects of their projects. 

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  • INÊS ANDRADE
  • Job title: Data Analyst
  • Relevant Online join date: 01-04-2023
  • FACTS ABOUT ME
  • Guilty pleasure:
    Ben & Jerry's Vegan Ice Creams
  • Favorite food:
    Ervilhas com ovos escalfados
  • Best concert:
    Muse

What do you do at Relevant Online?

Web tracking setup, tagging optimization, data preparation, data visualization, and cloud solutions implementation are what I usually do at RO. 


What energizes you at work?

Happy people and a big cup of coffee from our amazing coffee machine!


What’s your most-used productivity hack?

Notion: Write everything that is in my head, organize and focus on each task at a time.

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Sofoklis Repopoulos
  • Sofoklis Repopoulos
  • Job title: Technical Web Analytics
  • Relevant Online join date: 04-01-2024
  • FACTS ABOUT ME
  • Nerdiest activity: Coding data projects
  • Superpower that would like to have: Read people's minds
  • Guilty pleasure: Long guitar jam sessions

What do you do at Relevant Online?

Web tracking and tagging solutions using Google Tag Manager and Google Tools aiming to identify insights and meet customer needs. Also have experience and deep knowledge in data science, statistics, mathematics and coding.


What energizes you at work?

Listening to music and eating lots of snacks.


Who has influenced you the most when it comes to how you approach your work (and why)?

My father. He taught me to create value in my projects and never be afraid to showcase my work.

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MartĂ­n Ameyugo
  • MartĂ­n Ameyugo
  • Job title: Technical Web Analytics
  • Relevant Online join date: 21-05-2024
  • FACTS ABOUT ME
  • Go-to karaoke song: Don't go breaking my heart - Elton John
  • What I wanted to be: A Biologist
  • Desired superpower: Read people's minds

What do you do at Relevant Online?

For the moment I am intern in this company. I will be working mostly with both Google Analytics and Google Tag Manager, tracking and tagging websites and solving any problem it could be.


What energizes you at work?

Nice co-workers that make days pass fast by sharing some laughs and good times.


Who has influenced you the most when it comes to how you approach your work?

As clichÊ as it might sound it is my parents. Their approach to work has always been to perform 200% without fogetting being kind and nice to others. Do what you are responsible of and treat everyone kindly. 

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  • ARSENTY RUTSINSKIY
  • Job title: Data Scientist
  • Relevant Online join date: 07-04-2025
  • FACTS ABOUT ME
  • Nerdiest hobby: Playing chess
  • What did you want to become as a kid: Pilot
  • Desired superpower: Teleportation
  • Only one more trip allowed: Antarctica

What do you do at Relevant Online?

If you have any kind of data, feel free to bring it my way—I’ll do my best to uncover meaningful insights. Whether it’s building data pipelines, applying machine learning algorithms, or preprocessing raw data, that’s where you’ll usually find me in action.


Who has influenced you the most when it comes to how you approach your work (and why)?

Definitely my family – they’ve always led by example, showing me the value of hard work, perseverance, and staying grounded in everything I do.


What’s your favorite quote?

“If you’re frustrated, you just have to get stronger!”

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  • ARSENTY RUTSINSKIY
  • Job title: Data Scientist
  • Relevant Online join date: 07-04-2025
  • FACTS ABOUT ME
  • Nerdiest hobby: Playing chess
  • What did you want to become as a kid: Pilot
  • Desired superpower: Teleportation
  • Only one more trip allowed: Antarctica

What do you do at Relevant Online?

If you have any kind of data, feel free to bring it my way—I’ll do my best to uncover meaningful insights. Whether it’s building data pipelines, applying machine learning algorithms, or preprocessing raw data, that’s where you’ll usually find me in action.


Who has influenced you the most when it comes to how you approach your work (and why)?

Definitely my family – they’ve always led by example, showing me the value of hard work, perseverance, and staying grounded in everything I do.


What’s your favorite quote?

“If you’re frustrated, you just have to get stronger!”

People who need text and image
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  • ARSENTY RUTSINSKIY
  • Job title: Data Scientist
  • Relevant Online join date: 07-04-2025
  • FACTS ABOUT ME
  • Nerdiest hobby: Playing chess
  • What did you want to become as a kid: Pilot
  • Desired superpower: Teleportation
  • Only one more trip allowed: Antarctica

What do you do at Relevant Online?

If you have any kind of data, feel free to bring it my way—I’ll do my best to uncover meaningful insights. Whether it’s building data pipelines, applying machine learning algorithms, or preprocessing raw data, that’s where you’ll usually find me in action.


Who has influenced you the most when it comes to how you approach your work (and why)?

Definitely my family – they’ve always led by example, showing me the value of hard work, perseverance, and staying grounded in everything I do.


What’s your favorite quote?

“If you’re frustrated, you just have to get stronger!”

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  • RICARDO VAN SCHALKWIJK
  • Job title: Data Engineer
  • Relevant Online join date: 01-08-2025
  • FACTS ABOUT ME
  • Most used emoji:😁
  • Favourite food:
    Italian pizza
  • Really bad at:
    Dusting the house

What do you do at Relevant Online?

Data engineering. You can come to me for anything related to: data, infrastructure, GCP, Git, Python, SQL, JavaScript, Terraform, Dataform, BigQuery, Cloud functions, the tag anomaly project at Code Cube, more things to come that are delegated to me by the engineering team.

What’s a work-related accomplishment that you’re really proud of?

I am really proud that my final project of my studies with Dataform for Code Cube is used by clients. This project was about setting up a dataform workflow that cleans raw data and transforms it to operational tables.

What’s your biggest work pet peeve?

Last minute decisions that things need to be done different than discussed and planned. It is often the case in this scenario that a lot of work has already been done and a big part of your work is all of a sudden irrelevant.

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  • TRISTAAN VAN WEEREN
  • Job title: Data engineer
  • Relevant Online join date: 17-11-2025
  • FACTS ABOUT ME
  • Desired superpower: Time travel
  • Weird food eaten: A fly in my drink probably
  • Life movie actor: Leonardo di Caprio

What do you do at Relevant Online and in what circumstances would I come to you for something?

I engineer reliable data flows and apply data science methods to uncover patterns, automate decisions, and solve real problems. I work across both the engineering and analytics teams to bridge data infrastructure with insights.

What energizes you at work?

I get energized at work when I enjoy my time with my colleagues, but at the same time work productively on tasks and see results.

What’s your biggest work pet peeve? 

Traffic on the way to work :(

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  • ELISA MOURA
  • Job title: Technical Web Analytics
  • Relevant Online join date: 12-01-2026
  • FACTS ABOUT ME
  • Desired superpower: Shapeshifting
  • Strangest talent: Making balloon dog
  • History meet-up: Cleopatra

What do you do at Relevant Online and in what circumstances would I come to you for something?

I work with Google Tag Manager and Google Analytics to uncover insights that help businesses understand their website and app performance, fine-tune their digital strategy and take their online presence to new heights.

What energizes you at work?

Interesting challenges and good snacks.

What’s your most-used productivity hack?

Taking breaks and coming back with a fresh perspective.

Starting tommorrow
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Shuhd
  • SHUHD AL-AZZANI
  • Job title: Software Developer
  • Relevant Online join date: 01-09-2025
  • FACTS ABOUT ME
  • Desired superpower: Time travel
  • Most used emoji: 😭
  • Favorite quote: "Mistakes are proof that you are trying."

What do you do at Relevant Online and in what circumstances would I come to you for something?

I work on the website. I handle the styling and ensure your website looks its best. If you want your website to look better and more appealing, you can come to me, and I’ll take care of it for you.

What energizes you at work?

I get energized by creating visually appealing and user-friendly websites. Seeing my work improve a website’s look and functionality, and knowing it makes a positive impact for our clients, keeps me motivated and excited every day.

What’s your biggest work pet peeve?

When meetings could have been an email.

What is free time?
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  • HARM LINSSEN
  • Job title: Advisor
  • Relevant Online join date: 02-11-2016
  • FACTS ABOUT ME
  • Movie title about me: The Sound of Music
  • Weirdest food ever eaten: Grasshopper and snake
  • Best advice ever given:
    "Appreciate now, and make the best out of it." - My wife

What do you do at Relevant Online and in what circumstances would I come to you for something?

Business Development, Finance and Marketing. Come to me for a chat or with ideas about potential partners and clients. 

Who has influenced you the most when it comes to how you approach your work?

Since we started Relevant Online Wout has been an extremely valuable sparring partner. We both have different strengths and he always  manages to inspire and motivate me.

What energizes you at work?

Happy colleagues, happy clients and our amazing coffee.

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  • BRIGITTE VAN DORT
  • Job title: UX Designer
  • Relevant Online join date: 14-07-2025
  • FACTS ABOUT ME
  • Desired superpower: Teleportation
  • Most used emoji: 😄
  • Nediest hoppy: Building lego

What do you do at Relevant Online and in what circumstances would I come to you for something?

As a UX Designer at Relevant Online, I mainly focus on making the website easy and enjoyable to use. You’d come to me if you need help with page layouts, user flows, or anything that has something to do with design :)

What’s your most-used productivity hack?

Using noise cancelling headphones with some good music

What’s your biggest work pet peeve?

Endless small changes, which could’ve been done all at once

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  • RUBEN BOTER
  • Job title: Software Developer
  • Relevant Online join date: 18-08-2025
  • FACTS ABOUT ME
  • Desired superpower: Flying
  • First thing up: Open my eyes
  • Favorite food: Pizza or a burger

Who has influenced you the most when it comes to how you approach your work (and why)?

My parents, cause they thought me that sometimes when you don’t want to things, to just do it and that most of the times it isn’t as bad as you think it will be.

What energizes you at work?

When I complete a new feature or fix a bug and I see that people are happy that it’s fixed

What’s your most-used productivity hack?

Take a walk outside or use someone as a rubber duck when you’re stuck

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  • NIMRÓD LOBOZÁR
  • Job title: Software Developer
  • Relevant Online join date: 01-09-2025
  • FACTS ABOUT ME
  • Fav food: Hungarian coconut balls
  • As a kid I wanted to become:Architect
  • Desired superpower: Stopping time for everyone except the one I touched at the time of stopping

What energizes you at work?

The working atmosphere at office.

What’s your biggest work pet peeve?

single-glazed windows in winter

If you could have only one superpower, which would you choose?

Stopping time for everyone except the one I touched at the time of stopping

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  • JESSE DINGEMANSE
  • Job title: Software Developer
  • Relevant Online join date: 17-11-2025
  • FACTS ABOUT ME
  • Desired superpower: Teleportation
  • Nerdiest hobby: Powerlifting
  • Famous people I met: MĂĄxima Zorreguieta

What energizes you at work?

Knowing that every day brings a new challenge for me to solve.

Who has influenced you the most when it comes to how you approach your work (and why)?

Ricardo has influenced me the most by teaching me to focus on finding solutions rather than fixating on problems.

What’s your most-used productivity hack?

I like listening to music so I don’t get distracted by other people’s sounds

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  • THOMAS TADESSE
  • Job title: Data Engineer
  • Relevant Online join date: 01-09-2025
  • FACTS ABOUT ME
  • Most used emoji: 😎
  • What did you want to become as a kid: Architect
  • Desired superpower: Super speed

What do you do at Relevant Online?

My main job is helping the data engineering team keep our pipelines running smoothly.

What energizes you at work?

Putting my skills and talents that I’ve developed to the test.

What’s your most-used productivity hack?

The “two-minute rule”: if something will take less than two minutes (like answering a quick Slack or adding documentation), I just do it immediately instead of letting it pile up.

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  • THOMAS TADESSE
  • Job title: Data Engineer
  • Relevant Online join date: 01-09-2025
  • FACTS ABOUT ME
  • Most used emoji: 😎
  • What did you want to become as a kid: Architect
  • Desired superpower: Super speed

What do you do at Relevant Online?

My main job is helping the data engineering team keep our pipelines running smoothly.

What energizes you at work?

Putting my skills and talents that I’ve developed to the test.

What’s your most-used productivity hack?

The “two-minute rule”: if something will take less than two minutes (like answering a quick Slack or adding documentation), I just do it immediately instead of letting it pile up.

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  • THOMAS TADESSE
  • Job title: Data Engineer
  • Relevant Online join date: 01-09-2025
  • FACTS ABOUT ME
  • Most used emoji: 😎
  • What did you want to become as a kid: Architect
  • Desired superpower: Super speed

What do you do at Relevant Online?

My main job is helping the data engineering team keep our pipelines running smoothly.

What energizes you at work?

Putting my skills and talents that I’ve developed to the test.

What’s your most-used productivity hack?

The “two-minute rule”: if something will take less than two minutes (like answering a quick Slack or adding documentation), I just do it immediately instead of letting it pile up.

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  • HELIA DARDAEIBEIRAGH
  • Job title: Technical Web Analyst
  • Relevant Online join date: 05-05-2025
  • FACTS ABOUT ME
  • Desired superpower: Be in different places at the same time.
  • If you were only allowed to travel to one more place, where would it be? Bali
  • Weirdest food ever eaten: Indian food

What do you do at Relevant Online and in what circumstances would I come to you for something?

I am a Junior Technical Web Analyst, you can reach me for data analysis and a little about AI.

What’s the worst job you’ve ever had, and what did you learn from it

Fortunately, I’ve never really had that experience because I always try to focus on tasks I enjoy from the start — and even when something isn’t initially my responsibility, I make an effort to find excitement and maintain a positive perspective in the work.

What’s your most-used productivity hack?

I rely on time-blocking to structure my day, and I prefer to do important tasks in the morning, even if it means being flexible with early hours in the day.

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  • ZICO BÄCKER
  • Job title: Software Developer
  • Relevant Online join date: 10-02-2025
  • FACTS ABOUT ME
  • Desired superpower: perfect self-improvement.
  • Favorite food: Spaghetti
  • What did you want to become as a kid: Scientist

What do you do at Relevant Online?

I am Relevant Online’s inhouse developer. I work on both sides of the website, while also helping out with the development of our First Party Pixel solution.

What energizes you at work?

What really energizes me is when I figure out a solution and get ready to implement it.

What’s your most-used productivity hack?

To not think too seriously about it. The calmer and relaxed one is, the better they focus.

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Kate_website_compressed
  • EKATERINA MAZUR
  • Job title: Data Engineer / Data Scientist
  • Relevant Online join date: 01-06-2023
  • FACTS ABOUT ME
  • Best concert:
    Maroon 5
  • Best place traveled to:
    Georgia
  • First activity in the morning:
    Pet my dog

What do you do at Relevant Online?

I am a Data engineer, and any stuff related to Python, SQL, Git or Data Science in general, I might be able to help you with!


What energizes you at work?

Results and implemented tasks.


What’s your biggest work pet peeve?

Irresponsibility and being late.

Meme_Kate
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Dimitris
  • DIMITRIS MARKANTONATOS
  • Job title: Data Engineer
  • Relevant Online join date: 15-07-2024
  • FACTS ABOUT ME
  • Nerdiest hobby: Playing DnD
  • Desired superpower:
    Flying
  • Favorite karaoke song:
    In the end - Linkin Park

What do you do at Relevant Online and in what circumstances would I come to you for something?

I am Data Engineer who works on setting up ETL pipelines to provide insights on web tracking data utilizing primarily BigQuery and other GCP services. I mainly use Python and SQL in my everyday coding and Terraform to set up all the resources that I need. I have a broad knowledge on computer science in general, so if you have a question related to it, I may have an idea about it!


What energizes you at work?

I enjoy coding a lot! So a day full of coding is a day that I will be fully energized to tackle any challenge that may come up.

meme D.M.
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